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Why? Because if we do not understand why humans do the things they do, and what drives them to change, we will never be effective at making the world a better place for animals.

Vision: For the understanding of human behaviour change and the application of its principles to be truly integrated into all sectors of human-animal interaction, services, charities and campaign organisations.

Mission: To build the capacity of those working in animal welfare by developing their understanding of the key principles of human behaviour change and how to apply them.

Goals: To provide information, tools, resources, services and products that will improve the impact and effectiveness of animal welfare interventions through an understanding of the key principles of HBC. To create a community that supports each other, and from which said resources can be crowd-sourced. To address the lack of cohesion in this field that is currently a barrier to the integration of HBC for animals into the AW community.

To read more about what we mean by 'human behaviour change for animals' click here. Our introductory video is here.

We are a registered social enterprise company - Human Behaviour Change for Animals CIC.

The inaugural meeting took place in September 2016, see the events tab for links to the presentations.