We have supported organisations throughout the world – from Romania to Cambodia – to apply the science of behaviour change to their work. We provide bespoke solutions to address a variety of challenges. Driven by a passion for sustainable change for animals, we work with you to deliver projects that take into account the human animal.

We can provide support, input or implementation at any stage of your project including:

Strategy and preparation: we help with the strategy and planning stage to ensure that HBC principles are incorporated right from the beginning.

Research: we design and carry out qualitative or quantitative research to enable you to plan your intervention.

Designing the intervention: we draw on our track record and experience regarding designing interventions to create an innovative plan. It is important that measuring change and impact is intrinsic in the project design.

Testing: we can help with the piloting and testing stages of your project.

Evaluating: It is vital to know whether or not your project is having the desired impact. We help with gathering and interpreting results using a variety of tried and tested approaches.

Our team can work with you in several ways from simply providing feedback about your project to all of the stages outlined above. We are flexible and can deliver work that takes into account human behaviour without making assumptions. We also offer:

Facilitation: Should you, your team or a group of wider stakeholders need the support of an independent facilitator we can help, whether it be brainstorming, strategic planning or facilitating delicate discussions.

Capacity building: We recognise that there are times when organisations need more hands on deck to deliver HBC projects, or seek to develop the skills and knowledge of their teams in this area; we can provide support when and where it is needed through tailored solutions to meet your needs.

Why not get in touch to find out more:

Examples of our work

We worked with Four Paws to explore how the impact of their animal assisted interventions project could be assessed.

The work of HBCA has significantly helped us shape our strategy in terms of our work to improve the welfare of stray dogs in Romania”. James Piernay, Four Paws

We designed and facilitated a practical workshop for the Strangles Symposium which was sponsored by Redwings Horse Sanctuary and the British Horse Society, and prepared a report for the committee (Redwings Horse Sanctuary, British Horse Society, Animal Health Trust, SRUC, University of Edinburgh and World Horse Welfare) and symposium attendees:

“Jo from Human Behaviour Change for Animals provided outstanding support pre, during and post our event. The comprehensive report compiled by Jo has provided our organisation with detailed action points that we can focus on to continue with our aim of supporting owners and improving equine welfare.” Emmeline Hannelly, The British Horse Society Welfare Education Manager

We worked with the PDSA in providing feedback on the development of their vaccination campaign in relation to applying human behaviour change theory in practice to the campaign. We conducted a survey across their staff to explore the opportunities and barriers that exist with regard to interactions with pet owners at their clinics in terms of how to increase vaccination of dogs, cats and rabbits. We provided live and pre-recorded webinars to introduce the concepts of human behaviour change and its application to the wider PDSA team who are working with clients.

Suz and Jo have been fantastic to work with as we’ve introduced the concept of HBCA to our educational campaigns, beginning with exploring different ways to tackle the decline in vaccination rates. They’ve been flexible, creative and engaging, and I’d thoroughly recommend getting HBCA involved when planning and executing your next behaviour change initiative.” Vicki Betton, PDSA

We provided a training session for the Blue Cross Equine Welfare Advisors team about applying human behaviour change principles to their work with horse owners. Feedback from the organiser included:

“Thank you so much we all really enjoyed it and found it very useful. It certainly got us thinking about how we can approach certain situations differently and also how we can change our visit forms and paperwork.” Ruth Court, Blue Cross

We worked with International Cat Care to explore how to adopt an HBC-focussed approach in their work.

“International Cat Care helps cats by enabling people and one another to understand cats’ individual needs and perspective better so that they can act in the best interests of the cat and its welfare. In order to achieve this we need to understand human behaviour change and HBCA have been pivotal in developing our understanding of this complex science.” Vicky Halls, Project Manager Cat Friendly Homing, International Cat Care

HBCA ran a training day with the Cats Protection exploring how the impact of their work could be monitored and evaluated. The day included how to build on the quantitative and qualitative methods already being used and an introduction into ongoing planning of projects.

HBCA have really helped the CP Community Neutering Team to have a greater understanding of behaviour change and how to improve the implementation of this in the work we are already doing to change human behaviour for cats. HBCA delivered a great workshop for us, which also helped give some good clarity in the area of evaluation and measurement of change.” Jane Clements, Cats Protection

We designed and facilitated a workshop on behalf of FOUR PAWS on developing a campaign to promote horse welfare across Europe.

It’s been a pleasure to work with HBCA, Jo White and Suzanne Rogers experience in human-animal behaviour change, as a key component for addressing animal welfare issues, has been highly valued. As too has their facilitation skills in terms of facilitating a FOUR PAWS workshop on developing a campaign to promote horse welfare across Europe. Their research, preparation and facilitation for this workshop was very thorough and professional and all participants had a much better understanding of how to address animal welfare issues through changing human behaviour at the end of the workshop. HBCA share our organisation’s values and high standards when it comes to animal welfare protection and I would not hesitate in recommending them for future projects.” Julie Sanders, Director of Companion Animals Department, FOUR PAWS International