Motivational Interviewing as a tool for behaviour change
Being an advisor on animal health and welfare is not just about science and methodology. To have a meaningful impact and improve the lives of animals, encouraging and motivating animal carers to improve animal husbandry and adopt advisory recommendations remains a critical challenge. This places communication at the heart of animal well-being; communication is the bridge between advisor and animal carer that enables the passage of ideas and advice on implementing change, one that can inspire motivation, arouse action and enhance confidence. Despite this vast potential, communication on animal well-being does not always stimulate the change we envisage in response to our ever-improving expertise. Research suggests that our own communication behaviour can be a contributing factor; due to the ambivalence clients commonly experience in the contemplation of change, an advisory approach of trying to ‘fix’ problems for our clients by providing ideas and solutions can – counter intuitively - stimulate client arguments and intentions against our advice rather than in favour of it. How can we better engage with our clients and empower them in the process of change? Motivational interviewing (MI) is one option. It is an evidence-based, collaborative conversation style developed in the medical sciences for strengthening a person’s own motivation to change. MI specifically explores and resolves client ambivalence to influence the motivational processes that facilitate change, emphasising both a relational context of empathy, acceptance and partnership and technical communication skills to engage clients in the exploration and ownership of positive change. This workshop will offer participants the opportunity to explore the practice of MI consistent communication, involving a mix of experiential exercises, group discussion and presentation. Participants can expect to take away a better understanding of how to engage clients in conversations about change, combined with ways to practice and learn more about the MI methodology.​​

​Alison Bard’s PhD studies at the Bristol Vet School provided a detailed picture of the current advisory and communication strategies employed by UK cattle veterinarians in the pursuit and enactment of change. She also examined the feasibility of Motivational Interviewing, a communication methodology used widely in the medical sciences, applied in this context. Having completed her PhD, Alison is now a research associate working within Bristol’s AMR Force pursuing her passion for understanding the complexities of veterinarian and farmer behaviours. As part of an interdisciplinary team, she is exploring the conditions needed to achieve improved veterinary diagnostic practices and treatment decisions, in the pursuit of sensible and sustainable use of veterinary medicines.




IFAW Community Behaviour Change with Harry Eckman 
IFAW's Humane Community Development (HCD) is a community-centered approach to creating humane, sustainable solutions to dog welfare and management. Recognizing that communities need to be fully invested in building their own plans, rather than merely taught skills, the HCD process utilizes participatory tools to generate engaged citizen groups with realistic plans to address dog welfare in their community. HCD is not a “model”, but rather a roadmap and suite of tools, which could be employed by anyone with experience working to improve communities. Based on successful pilot projects in North America and Eastern Europe, IFAW has created an e-learning to allow any interested group to utilize this novel approach to addressing community and animal welfare. IFAW’s HCD e-learning allows users to walk step-by-step through the process. Each module examines a different element of the process - from community assessment, planning, implementation and monitoring and evaluation as well as supplemental modules that cover adult learning, human behaviour change principles, coaching and mentoring and a range of additional tools that support HCD within a community. This workshop will introduce IFAW's HCD e-learning tool and offer participants a walkthrough of the course modules. Feedback is encouraged, as we are eager to learn more about the needs of potential users and help them establish their own successful HCD projects.


​Harry Eckman has worked in animal welfare for over 20 years. He is the Co-founder and Director of Change For Animals Foundation (CFAF) and as consultant for the International Fund for Animal Welfare (IFAW) for their international dog and cat animal management programs. Harry works with hundreds of locally based animal welfare, protection and shelter organisations around the world, providing guidance and support on a wide range of issues and areas including organisational and capacity development, strategic planning, stray dog and cat population management, shelter management, welfare standards, community engagement and incorporating human behaviour change concepts into companion animal management programs. Harry has worked for the RSPCA, the World Society for the Protection of Animals (WSPA - now World Animal Protection), the Mayhew and Wood Green where his work has included directing humane dog and cat population management projects, rabies eradication projects, providing training and guidance for local municipalities and police departments, lobbying and policy development for legislation change, providing strategic planning and capacity development support to animal welfare NGOs and improving welfare standards in shelters and veterinary facilities.


​Participatory video 2.0 - How film on social media really can change behaviour with Andy Davies and Andie Vilela
Do you want to ‘get in’ with your target audience without preaching at them? Do you want them to address your key concerns to their own peer group, enacting the change you want to see? Do you want to grow allies to make your messages really resonate with a hard-to- reach group? If the answer is yes to any of these questions then Participatory Video is a tool you need in your toolbox. Andie Vilela (Redwings Horse Sanctuary, Education and Campaigns Manager) and Andrew Davies (Filmmaker and founder of CampaignFilm) will take you through their proven methodology for creating a campaign that puts your target audience at the centre of their own story to become advocates for change. Fresh from outreach work at Appleby horse fair, their approach uses a combination of film, social media,and values-based campaigning to build trust with people who’ve been historically difficult for welfare organisations to engage. Not to be missed! 


Facilitator biogs coming soon


Outcomes Over Output; You Taught but Did They Learn? with Anna Baatz
Education if we consider the core definition is an acquirement of information by a learner. To approach education solely as a delivery of information by a teacher or education officer is therefore overlooking the fundamental objective of educating. At planning level, education programmes and charities in general work extremely hard on their day to day work, so it is no wonder that they lose sight of what it is they are trying to achieve. This means that when they do attempt to measure or evidence their impact they may well struggle (Kail and Lumley 20121). When we consider an outcome based approach even at classroom level; key teaching approaches are too often overlooked by animal welfare education programmes in the facilitator’s broad experience. Tools such as assessment of learning outcomes, which immediately evidence the effectiveness of your teaching, are extremely easy to implement even without a teaching background. This workshop will enable participants to view their education or community engagement programme output through a theory of change lens and focus their planning and pedagogy by working it backwards. Starting with what it is we want to and can feasibly achieve from it. And only then only build strategy and workshop content out of those goals. The need for an evidenced based approach not only serves as an assessment of your effectiveness, but also provides a solid platform of impact indication from which to apply for further funding and development. The workshop aims to make evident to delegates the need to view education as a more complex and influential beast than simply a “chalk and talk” approach to a classroom full of children. This very interactive workshop will make a strong case for effectively planned and outcome focussed youth education being potentially one of if not the most sustainable, effective and scalable interventions in the field of human behaviour change for animal welfare. The facilitator believes it is an element of strategy that should not be treated as an NGO side-line, but rather a powerful and impactful cog in the wheel of your animal welfare pursuing activities.


Anna is currently the monitoring and evaluation lead for the UKs most prolific animal welfare education department embodied within the UK’s largest dog welfare charity. Within this department she has constructed and carried out a large scale randomised control trial sampling several thousand children, to evaluate the successfulness of the education programme. Driven by this research she has subsequently co-lead on an overall outcome focussed restructuring of the education department output. She has additionally recently completed a masters at UCL Institute of Education in Educational Planning, Economics and International Development. Her final thesis, also the construction and implementation of an experimental impact evaluation design in schools. This time evaluating the impact of the education programme of India based NGO TOLFA in Rajasthan, India. The thesis posed the research question; can a single animal welfare workshop increase pupils’ compassionate feelings towards animals? And can it? You will have to ask her. She has also recently contributed to HBCA on their impact evaluation e-learning course. She regularly consults both internationally within the well-known dog welfare charity and independently for smaller education programmes, to enable them to develop a more outcome focussed planning framework as well as put in place the first stages of monitoring and evaluation. A certified teacher with over ten years’ education delivery experience, to date she has delivered over two thousand animal welfare themed, outcome focussed workshops to tens of thousands of children and young people across both the UK and Asia. Alongside education Anna has worked as a freelance presenter and voiceover artist for over 14 years, voicing TV and radio campaigns for big brands such as Superdrug, Lambrini, Karcher, Jet 2, Leesa Mattresses, Boundary Mills and many more. From a veterinary family, Anna is outright passionate about animal welfare but equally the importance and power of inclusive and evidence based educational practice in order to drive positive behaviour change and address any animal welfare issue.​




EASE workshop: To Click or not to Click; that is our question? with Michelle Whitham Jones (EASE) and Ben Hart (Hart’s Horsemanship) 
Clicker training derives from operant conditioning, the somewhat contentious method conceived by B. F. Skinner in the 1930’s. It is fast becoming one of the most commonly used methods for shaping horses behaviour to fit the requirements of human society. Arguably any training method imparted on equines has the potential to cause them stress and reduce their free choice. People with a love of horses seek considerate ways to train them for equestrian activities. Proponents of clicker training maintain that their method is benevolent and can actually be enriching for their horses. Critics of clicker training contend that it inhibits equine problem solving abilities and is just another way of imposing power over horses. Our research attempts to understand the horse’s perspective and seeks to answer the title question; to click or not to click, that is our question.

Michelle Whitham Jones is in her final year of a PhD in human-equid relationships at the University of Exeter. Her research re-frames benefits of Equid Assisted Interactions by measuring engagement between autistic children and donkeys using both qualitative and quantitative methods. She includes donkeys and children as equal participants in her research design and in the analysis of outcomes. Prior to returning to academia, Michelle worked with children and adults with learning difficulties for 25 years within education and care settings. Her interest in Human Animal Interactions stemmed from the dogs that were very much a part of school life when she was the Principal of a school for children with dyslexia and autism. She has leant to adapt her teaching approach to suit the learning style of her audience to foster positive behaviour change.


Ben Hart is the Senior Lead of Behaviour and Human behaviour Change at The Donkey Sanctuary. Ben joined The Donkey Sanctuary in 2001 bringing his knowledge and passion for the behaviour of equines and humans as well as training delivery to The Donkeys Sanctuary’s Training Centre where he oversaw training about donkey care, behaviour and welfare. Moving from the Training Centre in 2018 He now leads the sanctuary in the understanding and implementation of scientific principles of equine behaviour and Human Behaviour Change across the organisation. Originally, from an agricultural background Ben has worked with equines and their people in USA, Europe, Africa, Asia and Australia. Ben uses the art and science of behaviour to enhance the communication between humans and animals and his application of the science of behaviour rather than a one method approach has been successful with traumatised animals at equine charities as well as with privately owned animals. Ben is also the author of several books on equine behaviour and clicker training, as well as the creator of a unique series of individual equine training plans. 





These workshops are running concurrently and are only held one time each this weekend.

Workshop session 6: Sunday afternoon