Applying the Innovation Adoption Lifecycle Model to Animal Welfare with Melissa Polomo (repeat from session 1) 

The Innovation Adoption Lifecycle, a theory and model developed over 60 years ago, has been a great topic of interest to researchers and marketers alike. In this workshop we’ll learn about the model and how it can apply to topics in animal welfare. Additionally, we’ll explore how cultural norms can impact the adoption of ideas, and how we can identify appropriate change leaders and adjust messaging based on where the market falls in the lifecycle.


Melissa Savage founded Street Mutts, a 501c3 organization dedicated to working with animal welfare organizations in developing countries to understand their unique needs and develop educational programming for their communities. She holds a Bachelor of Science in Mathematics and a Master of Business Administration, Marketing and has spent over ten years working in marketing analytics, using data to understand and influence consumer behavior.


 'Involve me and I understand' - Developing participatory exercises with Suzanne Rogers (repeat from session 1)
​The saying 'Tell me and I forget, show me and I remember, involve me and I truly understand' resonates with many people but how can we truly involve people when facilitating change? This workshop will explore the different tools and exercises we can use in meetings, community outreach work, educational workshops and other contexts. We will try out some typical exercises and invent some brand new ones using the key principles and frameworks of tried-and-tested exercises as a starting point. Following the workshop you will be more confident in planning activities and training sessions and have some tools you will be itching to try at the first opportunity! 


After an initial career in scientific publishing, Suzanne re-qualified and in animal behaviour and welfare, gained extensive practical experience with several animal welfare organisations, worked as an equine behaviour consultant and founded Learning About Animals. She is active as an IAABC-certified horse behaviour consultant. Suzanne is also co-founder and Programmes Director of Change For Animals Foundation (CFAF) and co-founder and Trustee of the Aquarium Welfare Association and of the World Cetacean Alliance (WCA). In 2007 she became the Programmes Manager of the Companion Animal Unit at WSPA (now World Animal Protection) managing dog population and working equine programmes. A key part of this role was to develop and test participatory methodologies. Suzanne led the move away from a heavy focus on mobile clinics towards prevention through participatory approaches. To reflect the broad applicability of the approach to other species she became the Technical Advisor for Human Behaviour Change Programmes. Since 2011, Suzanne has worked as an international consultant for animal welfare and human behaviour change, working with many key animal organisations. In 2016 she co-founded Human Behaviour Change for Animals CIC.


​Keep calm and collaborate! Interacting in difficult situations - how to hold your ground and keep your cool with Debbie Busby (repeat from session 1)
​For practitioners and consultants working in all areas of behaviour change whose work involves communicating effectively in delicate or difficult one to one interactions. You will learn to apply concepts from the Transactional Analysis psychological model of communication to conduct skilled, effective conversations by optimising your influence calmly and respectfully, managing anxiety and working constructively to achieve a collaborative resolution. There will be opportunities to practise your new skills in a safe and supportive environment.


Debbie is a Clinical Animal Behaviourist working with referring vets to resolve complex behaviour problems in horses. Debbie writes and presents articles, books, seminars and workshops on all aspects of behaviour and consulting. She holds a first class BSc (Hons) in Psychology and an MSc with distinction in Applied Animal Behaviour and Welfare and is a full member and committee member of the Association of Pet Behaviour Counsellors, graduate member of the British Psychological Society, member of the British Veterinary Behaviour Association, Association for the Study of Animal Behaviour, UK Centre for Animal law and UK Register of Expert Witnesses. Debbie is soon to complete a four year Psychotherapy Diploma and she has adapted the Transactional Analysis model of communication for use with behaviour clients and other one to one interactions. She is currently developing plans to offer clinical supervision to animal behaviour consultants, and to provide equine relational and outdoor therapy to psychotherapy clients. Debbie travels internationally to consult with clients and to research horse-human relationships in other cultures, and together with Bedouin partners in Jordan she runs 6 day trail rides through the Wadi Rum desert.


Storytelling - the who, what, where, when and why with Georgina Ash (repeat from session 1)
Did you have a favourite story when you were a child? What makes some stories more memorable or impactful? We want to harness some of that magic and use it to change behaviour. To tell stories we need content, a purpose and an audience. We will discuss the principles of storytelling, what content is and how we gather it, and how we can tailor it for different audiences. After the workshop you will have the tools to more confidently weave your own tales for good.

Georgina is a multimedia consultant specialising in the not for profit sector. Her love of animals was cemented with an MSc in primate conservation where she conceded (during a statistical analysis class) that she wasn't a natural scientist after all. Her strength lies not in carrying out research, but in convincing others why that research is so important. After that she spent ten years working in the communications team for an animal welfare organisation - science communication and a worthy cause being the perfect combination. Georgina recently began her consultancy journey and is looking forward to working with you.



EASE Workshop: 'Stop crying: it was only a dog': Disenfranchised grief and the importance of mourning animals with Professor Samantha Hurn and Dr Fenella Eason (EASE working group)
Disenfranchised grief refers to feelings of loss following the death of another in situations where those feelings cannot be openly expressed or acknowledged, or where mourners are stigmatised because their feelings conflict with dominant social values and practices. Consequently, disenfranchised grief appears particularly apt for describing the experiences of many humans in response to nonhuman death in a variety of settings, from the deeply mourned loss of elderly companion animals to the billions of livestock animals killed by and for humans every year. Regardless of the nature of animal death, there is mounting evidence linking responsibility for, or even just exposure to, animal death with compromised mental health. In this workshop we will outline some recent thinking and research on animal death and the wider impacts of disenfranchised grief. We will then adopt a 'death café-format' discussion, where we will examine different categories of grief, and different experiences of, and responses to animal death. We will conclude with exploring what forms of support or other activities might be beneficial for individuals working with animals (and dealing with animal death), or for those working to try and initiate wider positive behaviour changes in relation to animals.


Facilitator biogs coming soon.
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Workshop session 5: Sunday afternoon 

These workshops are running concurrently so please just pick one.