Why Your Organisation Needs a Strategic Plan and a Simple, Practical, Step-By-Step Guide on How to Create One with Harry Eckman 

I know what you’re thinking… even just the words “strategic plan” are enough to make anyone want to stop reading any further. This doesn’t sound like it’s going to be a particularly exciting workshop, does it? But with this new IFAW resource we’ll show you just how valuable and worthwhile making a strategic plan can be for you and an organisation and how simple and straightforward a strategic planning process can actually be. So now, here's a question... Do you always seem to find yourself working reactively? Constantly feeling like you are putting out fires, solving problems, dealing with issue after issue and never being able to get ahead of yourself or having the time to do all the other things that you know are important? If the answer to that question is yes, always, sometimes… or even just occasionally, then this workshop is for you. This IFAW workshop and workplan has been designed specifically for small animal welfare organisations as a simple, practical, step-by-step guide through the strategic planning process. An eight-step workplan that, by the time you have finished, will have allowed you create a strategic plan for your organisation.

Harry Eckman has worked in animal welfare for over 20 years. He is the Co-founder and Director of Change For Animals Foundation (CFAF) and as consultant for the International Fund for Animal Welfare (IFAW) for their international dog and cat animal management programs. Harry works with hundreds of locally based animal welfare, protection and shelter organisations around the world, providing guidance and support on a wide range of issues and areas including organisational and capacity development, strategic planning, stray dog and cat population management, shelter management, welfare standards, community engagement and incorporating human behaviour change concepts into companion animal management programs. Harry has worked for the RSPCA, the World Society for the Protection of Animals (WSPA - now World Animal Protection), the Mayhew and Wood Green where his work has included directing humane dog and cat population management projects, rabies eradication projects, providing training and guidance for local municipalities and police departments, lobbying and policy development for legislation change, providing strategic planning and capacity development support to animal welfare NGOs and improving welfare standards in shelters and veterinary facilities.

​​​Habits: creating good ones, breaking bad ones as a sustainable answer to animal welfare problems with Jo White (repeated in session 4)

Habits are something we all share in common; good and bad their strength makes them resilient to change and more powerful than intention when looking to form new behaviours. So, could they provide the answer to the question of how to deliver lasting positive change for animal welfare? Habits have played a key role in our survival since the origins of existence, with great minds like Aristotle pondering their role and use, the fabric of society reliant on them to function, and our day-to-day routines comprised of many inter-connected tiny habits. However, it is only recently that social scientists have started to unlock habits amazing potential for good, with examples including developments in human health helping us to eat well and exercise more; technology making us more efficient and effective in our day-to-day lives, and, behavioural economics assisting us in planning for the future and old age. The time is right for those working in animal welfare to utilise this exciting opportunity to create sustained behaviour change through forming strong, pro-animal welfare habits and changing those that are negative. Join Jo for an interactive workshop, exploring how to practically implement evidence-based theories behind the formation of good, and the breaking of bad habits to make a lasting difference to the lives of animals.

Human behaviour change is at the heart of the work Jo White undertakes in animal welfare. As co-founder of the social enterprise Human Behaviour Change for Animals alongside Suzanne Rogers, she is committed to making a difference. Her career spans over two decades working with and connected to animals; from its practical beginnings with horses who remain a constant, to developing and implementing international projects to deliver behaviour change to improve animal welfare; including the human animal. Jo recently completed a Master’s degree in HBC, holds a Degree in Equine studies, a Certificate in Campaigns, together with varying practical equine care and training qualifications. She runs the social enterprise Progressive Ideas which she founded in 2011; has worked with varying international organisations, including as a Director for World Horse Welfare leading the campaign to end the long-distance transport of horses and donkeys for slaughter in Europe; among other animal welfare and HBC work. Jo continues to provide advice and support covering the development and implementation of behavioural interventions to enable positive change; including strategy development, research and evidence collection, advocacy, campaigning and policy change, education and training, and communications to support change. Jo is committed to developing the field of HBC for animals, and is currently working on a number of projects focused on ‘making positive change a reality’.


Speaking to Spock or Communicating with Captain Kirk? How Star Trek and behaviour change models can help us improve animal welfare  with Tamzin Furtado (repeated in session 4)
This practical workshop will introduce participants to the application of varied behaviour change models, using the models to illuminate different aspects of common behaviour change problems. Through considering well-known Star Trek characters (who will be explained for non-trekkies!) we will discuss the importance of understanding the multiple agendas which are relevant for human behaviour change, and how these are accounted for in behaviour change models. The workshop will involve audience participation in group activities, and aims to be a dynamic and fun session. Following the workshop, you will have a familiarity with different types of model and an understanding of how to apply these models to your own work, to facilitate behaviour change strategies.

As a social scientist with a background in global health and building communities of practice, Tamzin is currently completing my PhD at the University of Liverpool, studying how we can improve the management of obesity in horses using qualitative research. She is passionate about using behaviour change science to improve animal welfare, and in using social sciences to find out more about how we can help people to change. Although Tamzin is a self-confessed horse-nut, she hopes to work with animals across the board in future, and has previously been involved with charities ranging from South-East Asian wildlife to British domestic pets, and particularly loves goats (well, who doesn’t). She looks forward to meeting you all at the event!

How do you become the key to changing and influencing human behaviour? with Ben Hart (repeated in session 4)
As a human behaviour change practitioner it is easy to focus on changing other people's behaviour, however to do this most effectively the place to start is not with other people, but with the journey of changing your own behaviour.  It's very difficult to ask other people to make a journey that we haven't ourselves made. If you want to see change in others we must first work on our own abilities and attitudes to develop the principles in our own character and behaviour that will allow us to empower others, become persuasive without becoming manipulative and grow genuine compassion. Being good at human behaviour change requires an understanding and knowledge of our own behaviour, because when we understand our own behaviour we are more capable of understanding the behaviour of others. When we have changed our own behaviour we are more capable of understanding how others can be empowered to change their behaviour. “Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes”. – Carl Jung​

Ben hates wasted potential, so he is a trainer who uses the science of behaviour on his mission to help people understand the true nature of equines. For twenty years he has used the science of behaviour to help both animals and their people unlock their true potential.  He firmly believes working with equines doesn't have to be complicated, dangerous or stressful and by helping people to understand the true and amazing behaviour of equines, he wants them to better understand each other and so make a better life better for horses, donkeys and mules. Ben is the author of several books on equine behaviour and clicker training, as well as the creator of a unique series of individual equine training plans and online courses.  He has worked with horses, mules, donkeys and people all over the world: from California to Cambodia, from working equines to racehorses. Ben's use of the science of equine behaviour rather than a one method approach has been successful with traumatized animals at the UK's equine charities, and his ability to work with human behaviour has been utilized by leading animal welfare organisations. Ben is an IAABC (International Association of Animal Behaviour Consultants) Certified Horse Behaviour Consultant and ABTC (Animal Behaviour & Training Council) Registered Accredited Animal Behaviourist.​

EASE workshop: Retiring the ‘40mph couch potato’: Changing public messaging about greyhounds
In contemporary society, greyhounds are often thought of as either ‘running machines’ or retired athletes. Although the greyhound rescue and re-homing movement has achieved much in the past 30 years to provide new horizons for unwanted dogs in companion homes, the greyhound’s public image as either commodity or caricature offers a static view of these dogs. Furthermore, important greyhound individuality and in-breed diversity is lost within the current suite of public messages, which is problematic from both an adoption and post-racing perspective. This workshop will be a consultative and participatory session, designed to examine how, as agents of HBC for animals, we might go about exploring and disseminating new messages about greyhounds, which challenge their identity as aggregate animal bodies and better reflect their status as individual subjects.

Kerry Sands is a PhD researcher within the EASE team at the University of Exeter and her research in entitled ‘Re-imagining greyhounds’. Prior to achieving a Masters in Anthrozoology with Distinction in 2016, she spent several years working with both marginalised humans and other animals in both London and Wales. For the past 5 years, Kerry has worked with ex racing greyhounds, applying positive dog training methodologies to their care regimes in rescue and companion homes. She operates a Community Interest Company, Life is for Learning CIC, which is a space to bring together her research and frontline practice endeavors. Kerry currently shares her life and home with ex-racing greyhounds, Lyric, Moose and Little B, who provide daily inspiration and important context for her research.



Workshop session 2: Saturday afternoon

These workshops are running concurrently so please just pick one.