Applying the Innovation Adoption Lifecycle Model to Animal Welfare with Melissa Polomo (Repeated in session 5)

The Innovation Adoption Lifecycle, a theory and model developed over 60 years ago, has been a great topic of interest to researchers and marketers alike. In this workshop we’ll learn about the model and how it can apply to topics in animal welfare. Additionally, we’ll explore how cultural norms can impact the adoption of ideas, and how we can identify appropriate change leaders and adjust messaging based on where the market falls in the lifecycle.

Melissa Savage founded Street Mutts, a 501c3 organization dedicated to working with animal welfare organizations in developing countries to understand their unique needs and develop educational programming for their communities. She holds a Bachelor of Science in Mathematics and a Master of Business Administration, Marketing and has spent over ten years working in marketing analytics, using data to understand and influence consumer behavior.

'Involve me and I understand' - Developing participatory exercises with Suzanne Rogers (Repeated in session 5)
​The saying 'Tell me and I forget, show me and I remember, involve me and I truly understand' resonates with many people but how can we truly involve people when facilitating change? This workshop will explore the different tools and exercises we can use in meetings, community outreach work, educational workshops and other contexts. We will try out some typical exercises and invent some brand new ones using the key principles and frameworks of tried-and-tested exercises as a starting point. Following the workshop you will be more confident in planning activities and training sessions and have some tools you will be itching to try at the first opportunity! 

After an initial career in scientific publishing, Suzanne re-qualified and in animal behaviour and welfare, gained extensive practical experience with several animal welfare organisations, worked as an equine behaviour consultant and founded Learning About Animals. She is active as an IAABC-certified horse behaviour consultant. Suzanne is also co-founder and Programmes Director of Change For Animals Foundation (CFAF) and co-founder and Trustee of the Aquarium Welfare Association and of the World Cetacean Alliance (WCA). In 2007 she became the Programmes Manager of the Companion Animal Unit at WSPA (now World Animal Protection) managing dog population and working equine programmes. A key part of this role was to develop and test participatory methodologies. Suzanne led the move away from a heavy focus on mobile clinics towards prevention through participatory approaches. To reflect the broad applicability of the approach to other species she became the Technical Advisor for Human Behaviour Change Programmes. Since 2011, Suzanne has worked as an international consultant for animal welfare and human behaviour change, working with many key animal organisations. In 2016 she co-founded Human Behaviour Change for Animals CIC.

​Keep calm and collaborate! Interacting in difficult situations - how to hold your ground and keep your cool with Debbie Busby (Repeated in session 5)
​For practitioners and consultants working in all areas of behaviour change whose work involves communicating effectively in delicate or difficult one to one interactions. You will learn to apply concepts from the Transactional Analysis psychological model of communication to conduct skilled, effective conversations by optimising your influence calmly and respectfully, managing anxiety and working constructively to achieve a collaborative resolution. There will be opportunities to practise your new skills in a safe and supportive environment.

Debbie is a Clinical Animal Behaviourist working with referring vets to resolve complex behaviour problems in horses. Debbie writes and presents articles, books, seminars and workshops on all aspects of behaviour and consulting. She holds a first class BSc (Hons) in Psychology and an MSc with distinction in Applied Animal Behaviour and Welfare and is a full member and committee member of the Association of Pet Behaviour Counsellors, graduate member of the British Psychological Society, member of the British Veterinary Behaviour Association, Association for the Study of Animal Behaviour, UK Centre for Animal law and UK Register of Expert Witnesses. Debbie is soon to complete a four year Psychotherapy Diploma and she has adapted the Transactional Analysis model of communication for use with behaviour clients and other one to one interactions. She is currently developing plans to offer clinical supervision to animal behaviour consultants, and to provide equine relational and outdoor therapy to psychotherapy clients. Debbie travels internationally to consult with clients and to research horse-human relationships in other cultures, and together with Bedouin partners in Jordan she runs 6 day trail rides through the Wadi Rum desert.

Storytelling - the who, what, where, when and why with Georgina Ash (Repeated in session 5)
Did you have a favourite story when you were a child? What makes some stories more memorable or impactful? We want to harness some of that magic and use it to change behaviour. To tell stories we need content, a purpose and an audience. We will discuss the principles of storytelling, what content is and how we gather it, and how we can tailor it for different audiences. After the workshop you will have the tools to more confidently weave your own tales for good.

Georgina is a multimedia consultant specialising in the not for profit sector. Her love of animals was cemented with an MSc in primate conservation where she conceded (during a statistical analysis class) that she wasn't a natural scientist after all. Her strength lies not in carrying out research, but in convincing others why that research is so important. After that she spent ten years working in the communications team for an animal welfare organisation - science communication and a worthy cause being the perfect combination. Georgina recently began her consultancy journey and is looking forward to working with you. ​

EASE workshop: The ethics of stray dog population management (Will not be repeated)

In this workshop we will discuss the findings from our Tails from the Street project, and assess their wider relevance for human behaviour change.
Tails from the Street is a three-part project concerned with documenting and understanding the lives of stray and former stray dogs (where ‘stray’ is defined as a free roaming dog, not under the control of a human). Phase 1 took place during an intensive period of pilot research in Romania and sought to investigate and understand the impact of the 2013 Stray Dog Euthanasia Law (SDEL) which was passed by the Romanian government in response to growing concerns regarding the number of stray dogs living in the country, and the perceived threats they posed to humans. During the SDEL (or ‘cull’), tens of thousands of strays were rounded up and either killed or placed in temporary shelter accommodation. The aim of this piece of pilot research was to assess the wider impacts of the SDEL, both for the canine survivors of the cull, and for those humans who were involved, either as perpetrators, rescuers or passive observers. The project team were concerned with asking the following questions: What has happened to the dogs who survived the cull? How have their lives changed? Whose responsibility are they? Do those responsible for their care have the necessary resources to provide an appropriate level of care? What other measures have been implemented to manage stray dogs? Has the cull had the desired effect (reducing the number of strays in the country)? What can be done to improve dog welfare now and in the event of future attempts at population control? How do those dogs who remain strays interact with humans in different contexts? How has the situation been felt by those working on the front line (both public officials and private organisations and individuals)? What changes need to occur to make their jobs manageable? How do Romanians who were not actively involved with the cull feel about the disappearance of the dogs from their streets?
Phase 2 is underway, and has the following aims: Firstly, to document the lives of former Romanian stray dogs who have been transported to the safety of UK rescues and ‘forever homes’, and the impact of their presence on various stakeholders (including their new owners and other nonhuman members of their new households, shelter staff, veterinary professionals, dog trainers and others involved in the care of these canine immigrants. Secondly, this part of the project seeks to comparatively explore and assess the UK’s approach to the management of stray dogs. What happens to stray dogs around the country? What issues do former stray dogs present to their human adopters, to the UK dog rescue community, and to local and national government? How do former strays cope with the change in their status? In both contexts, the team will also be concerned with exploring how fear of dogs (including fear of specific breeds or phenotypes as well as fear of disease) experienced by individuals and collectives impacts on the management of dogs.
Phase 3 comprised practical fieldwork (interviews and participant observation) with individuals in New South Wales (Australia) who live with, rescue, rehabilitate and rehome dingoes (Canis dingo) south of the dingo fence. Dingoes are the largest mammalian carnivore remaining in mainland Australia but their status and distribution varies greatly across the continent. They are considered as either a native/threatened or invasive/pest species depending on a number of factors (their impact on wildlife and livestock, how long the population has been established, their significance to aboriginal communities and so on). Wild dingoes have been subject to a number of management programmes over the years, including a pest exclusion fence which separates the agricultural south-east from the rest of the country. Dingo pet-keeping is subject to controversy and varying levels of regulation across Australia. It is banned in Queensland but almost completely unregulated in New South Wales, where many households keep pure-bred or hybrid dingoes and sanctuaries exist for the rescue and rehoming of dingoes. The research team will be concerned with asking the following questions: What is it like to live with dingoes? What motivates dingo pet-keeping? What is the status of the pure-bred vs hybrid dingo? What are dingo-rescuers’ perceptions of public attitudes to the rescuing and keeping of dingoes as companion animals? Would dingo rescuers and pet-keepers like to see wild-living dingoes reintroduced south of the dingo fence? The research will consist of observations and audio-visual recordings of dingoes living in human households and other forms of captivity and interviews with people who live or work with dingoes. Additional research will be conducted remotely, via social media, email, Skype and telephone with individuals and stakeholders with whom it was not possible to meet while in Australia, or who are recruited via convenience or snowball sampling following fieldwork in Australia. The primary aim of this phase will be to collect qualitative data so as to comparatively analyse the experiences of humans, dingoes and stray dogs in different instances of shared co-existence.

Workshop session 1: Saturday morning

These workshops are running concurrently so just pick one. Some of these workshops are repeated later this weekend in session 5 (Sunday afternoon).