Human behaviour change (HBC) is pivotal to Jo’s work, which includes: developing interventions to enable improvements; advocacy work; collecting evidence; providing education and training; campaigning for new policy; and producing communications to aid change. Jo continues to develop her practical and theoretical knowledge and skills. She is currently studying for a Masters in (human) Behaviour Change and is utilising this in the various projects she is involved with. She holds a Degree in Equine Studies, a certificate in Campaigns and teaching, riding and horse care qualifications. 

Jo is committed to developing the field of HBC within animal welfare and the wider animal sector with the aim of ‘making positive change a reality’.



The event is hosted  by The Brooke who support the aims of the HBCA project. 

​For more information please email You can book via PayPal using the link below, or to pay by Bank Transfer or cheque please contact us by email. Places are strictly limited and not available on the door.

Facilitator: Jo White, from the HBCA team, will be leading this workshop with input from the Brooke and others regarding their experience of using the various tools and theories that will be discussed. 

Jo has been involved in the equine sector for around 30 years. In 2011 she achieved a lifelong ambition by setting up her own business, Progressive Ideas. Jo’s objective is to deliver positive changes to improve animal welfare through building capacity, creating opportunity and developing motivation among the people and communities involved with animals. 

We will explore some of the frameworks used for human behaviour change work including the Behaviour Change Wheel and the Theory of Change model.  

Do you want to dig deeper into human behaviour change (HBC) to apply evidenced theory in practice? This workshop is designed for anyone involved in analysing and understanding human behaviour and working to develop interventions that will deliver positive change and improvements for animals, including the human animal.

Facilitator Jo White will be joined by guest speakers to guide you through some of the frameworks and theories that could aid your work, such as the Behaviour Change Wheel, Theory of Change and Stages of Change. Principles of HBC will be examined helping to unpack behaviours, examining the antecedents that impact upon existing and desired behaviours, the barriers or opportunities for delivering change, how models can help us move towards intention, and ultimately, deliver the desired behaviour change that will help animals. The day will include lectures, discussions and exercises that will encourage active learning about the topics covered in this workshop. 

Human Behaviour Change for Animals are pleased to announce guest speakers Melissa Liszewski Community Engagement Advisor for the Brooke, Matthew Payne Cats Protection Community Neutering Officer and Trent Grassian PhD Researcher University of Kent; who will present insightful, case examples of how they are applying theory in practice to develop or change behaviours, sharing the lessons they have learnt along the way. Profiles of the guests and their talks are here. 

Whether you work for a charity, as a vet, a professional working with animals, if your focus is on individuals or populations, locally or internationally, if you are interested in learning more about applying evidenced, theory based behaviour change approaches to improve the lives of animals, this workshop is for you.

Human Behaviour Change for Animals would like to thank the Brooke for providing the venue for this event. We would welcome workshop attendees to listen and chat to Kimberly Wells, Senior Animal Welfare Advisor

​For more information please email You can book via PayPal using the link on this page, or to pay by Bank Transfer or cheque please contact us by email. Places are strictly limited and not available on the door.



Wednesday 17th May 2017
Exploring Key HBC Frameworks and Principles

Kindly hosted by 

SOLD OUT - email us in case of any cancellations

Venue: The Brooke, London

Cost: £65 for the day, refreshments included, please bring a packed lunch. Reduced price available if you book three or more workshops with us - email us to arrange. Payment by cheque or through PayPal. 

Times: 10 am (arrive for tea/coffee at 9.45) to 4 pm