1. For human behaviour change in the community this guide is a must-read. You can adapt the exercises for animal welfare and the introduction chapter includes a critique of the methods used. Methods for Community Participation: A Complete Guide for Practitioners By S Kumar
2. For people wanting a very basic text about how to facilitate participatory workshops this is a great read. Participatory Workshops: A Sourcebook of 21 Sets of Ideas and Activities by Robert Chambers
3. An introduction to social marketing - Social Marketing: Why should the devil get all the best tunes? by G Hastings
4. For an introduction to the principles of sustainable behaviour change in communities. Fostering Sustainable Behaviour: An Introduction to Community-based Social Marketing.
5. "Unless you have a good explanation of mass behaviour, you’ll have little chance of altering it." Herd: How to Change Mass Behaviour by Harnessing Our True Nature
6. A basic but useful introduction to behaviour change with a memorable step-by-step guide on messaging. Switch: How to change things when change is hard.
Copyright Suzanne Rogers
These links are to articles and videos relevant to the field of human behaviour change. They have been posted on the Facebook page and this page will be updated regularly.
1. One of the themes of HBCA is how we can use the science of human behavior change to improve our interpersonal skills in our professional capacities. This blog makes an interesting read.
2. "A new paper published in Discourse Processes suggests why: when people read information that undermines their identity, this triggers feelings of anger and dismay that make it difficult for them to take the new facts on board." This topic is very relevant to those of us working in animal advocacy - there is a brief suggestion for how to frame arguments at the end.
3. A light-hearted look at procrastination - one of the barriers to human behaviour change. (TED talk)
4. This 2011 report from the Science and Technology Committee of the UK government entitled "Behaviour Change" covers the challenges of setting policies aiming at behaviour change when the factors that drive behaviour change are not well understood.
5. Our project has been featured in this blog. Read about how the idea for the HBCA developed.
6. Paul McCartney once famously said ‘If slaughterhouses had glass walls, we would all be vegetarians’… but of course they don’t, and most people remain unaware of the lives and deaths of animals bred for food. But now all that is changing with Animal Equality becoming the first animal protection group in the world to transport people inside factory farms and slaughterhouses via virtual reality technology and they will be at the conference with some of their headsets for delegates to try. This type of raising awareness is one approach that might lead to human behaviour change. You can read more about the project here.
7. A recent paper by Weary et al. explores why some solutions suggested by animal welfare scientists fail to gain traction. The authors suggest that 'unsuccessful' solutions are those that do not adequately address the societal concerns that motivated the original research or those that do not adequately address the perceived constraints within the industry. The paper is very relevant to exploring the barriers of human behaviour change and is summarized on page 11 of the latest edition of RSPCA Australia's quarterly update.
8. "....think about what you want people to do and whether the environment around them supports the behavior." This article is a great introduction to the link between behaviour and environment. Just one of the factors that can help in changing people's behaviour that is underutilised by the animal welfare sector.
9. An interesting article written about the psychology behind Britain's recent referendum. The section on 'Why ordinary people don't like experts' is especially relevant for our work driving change for animals.
10. This article is worth reading, even if just for the brilliant title - "What are we busy doing? Engaging the idiot"
11. Interesting radio programme (only available in UK) about how humans differ in our resilience to difficult situations and events - and how we can override the instinctive fearful state most of us find in adversity. This is relevant for people working in the stressful field of animal welfare - how we can protect ourselves and become more resilient to the difficulties we face. It is also relevant when trying to build resilience, or acknowledge lack of resilience, in those whose behaviour we are trying to change. Worth a listen.
12. Although this article is from 2013 it is a fascinating study into human empathy, and likely their behaviour, towards animals compared with humans.
13. This report describing semi-structured interviews with horse traders at Appleby Horse Fair in 2016 is an example of simple research that helps us to better understand and therefore plan for future interventions. It is easy to make assumptions about what is needed but they are not always accurate. Report.
14. This short film covers a human behaviour change approach to dealing with animal hoarders. Punishing them by removing animals wasn't working, they just got more, so this project aims to reduce numbers and support the owners towards owning a limited number of cats that they can adequately provide for.
15. This article explores how veterinary centres can increase compliance for flea treatment. An understanding of human behaviour can help increase engagement in pet care.
1. One of the HBCA themes is understanding why people do the things they do, their attitudes and perceptions regarding their behaviour towards animals. Jenni gives us a insight into her work in this blog post and presented her work as a poster at the HBCA2016 conference.
We are working on creating a searchable database of case studies of work with HBC at the heart. Meanwhile here is a taster:
- Cat Protection's Cat Watch Project
- World Animal Protection's Animals in Disasters Work
- Understanding Traditional Cattle Rearing in Bangladesh
- Marine Conservation Society's Beachwatch
- Marine Conservation Society's Breaking the Bag Habit
HBCA Case Study_ Breaking the Bag Habit.pdf
- International Whaling Commission
HBCA Case Study_ International Whaling Commission.pdf
- Sustainable Dog Management HBCA Case Study_ ManuMitra.pdf
- Naturewatch: Enabling Compassionate Consumers HBCA Case Study_ Naturewatch.pdf
- The Olive Ridley Project HBCA Case Study_ Olive Ridley Project.pdf
- IAR's Protecting Orangutans through Organic Farming
- IAR's Tickling is Torture Campaign HBCA Case Study_ Tickling is Torture.pdf
- Young's Seafood - Rolling out Humane Slaughter through Supply Chains
More coming soon. If you'd like to submit a case study please do email us - firstname.lastname@example.org.