​​Venue: The event is kindly hosted by Cats Protection, Haywards Heath, Sussex.


Times: 10am (arrive for tea/coffee at 9.45am) to finish by 4.30pm 

Cost: £65 for the day early bird, increases to £85 after 12th April.


​For more information please email info@hbcanimalwelfare.com. You can book via PayPal using the link below, or to pay by Bank Transfer or cheque please contact us by email. Places are strictly limited and not available on the door. You will be asked for registration details when you've booked, when you get confirmation (usually within a few hours).

Facilitators: This workshop will have several facilitators: Jane Clements, Matthew Payne, Rachele Follini and Lisa Barry from Cats Protection with input from Jo White, HBCA.  


Jane Clements joined Cats Protection (CP) in 2012 and developed CP's neutering strategy to embrace behaviour change methods, recruiting and developing CP's Community Neutering Team. The team is committed to working with communities, using behaviour change techniques to break down barriers and offer effective interventions to improve cat welfare in challenging areas of the UK. Jane is responsible for the creation and management of the Cat Watch study. This is the largest cat census ever undertaken in the UK, using a unique methodology which aims to demonstrate that TNR can be a tool for engaging with communities and changing public behaviour towards neutering of cats and care of community cats. Working collaboratively is key to all of our success; Jane sits on the Cat Population Control Group for CP, leading on the veterinary engagement workstream and using the Behaviour Change Wheel model as a framework for the group to design interventions. Jane's background is in Equine Science, she is a Registered Veterinary Nurse, a qualified teacher and assessor and is currently studying towards an MSc in behaviour change. 


Matthew Payne is the Community Neutering Officer at CP for the North East and Yorkshire. Matthew has been working in this role for just over three years, developing and managing a community neutering outreach project in Manchester between 2015-2017, and now managing the BD5 Cat Watch in Bradford. Before joining CP, Matthew worked as a primary school teacher for over seven years and also volunteered for a number of animal welfare organisations, developing educational programmes and resources for a wide ranging audience.


Lisa Barry is Head of Learning and Development at Cats Protection and has been with the charity for 11 years. Lisa’s team develop and deliver a range of learning programmes for our volunteers and employees, including some award winning online learning courses (watch out for Understanding Cats Needs – coming soon and available on the Cats Protection website!). Lisa’s background is in volunteer management, counselling, human resources and learning at work. With an MSc in Organisational Psychology from Birkbeck, she is a business psychologist and advanced practitioner coach, and has worked in organisational development and learning for over 20 years. Much of her role at Cats Protection has focussed on promoting a culture of personal leadership, through the development of a framework of behavioural values for all employees and volunteers. Her passion is in supporting people to develop not just in their job-specific areas of work, but as individuals and fellow humans. She lives in East Sussex with a very handsome black and white cat called Jasper.


Rachele Follini has been a Community Neutering Officer at Cats Protection since 2015. She initially worked in the East Midlands on collaborative multi agency outreach projects and Bulwell Cat Watch and is now in Liverpool managing Everton Cat Watch. Rachele has worked in animal welfare for nearly two decades working for the RSPCA for 15 years before joining Cats Protection. She has volunteered in various domestic and international animal welfare projects developing a variety of community focussed initiatives designed to deliver front line tangible benefits to animals and communities alike. Underpinning Rachele’s approach is her conviction that community led action and the relationships that she fosters holds the key to improving the lives of animals most in need.


Jo White is the co-founder of the social enterprise Human Behaviour Change for Animals alongside Suzanne Rogers, she is committed to making a difference. Her career spans over two decades working with and connected to animals; from its practical beginnings with horses who remain a constant, to developing and implementing international projects to deliver behaviour change to improve animal welfare; including the human animal. Jo recently completed an MSc in (Human) Behaviour Change, holds a Degree in Equine studies, a Certificate in Campaigns, together with varying practical equine qualifications. She runs the social enterprise Progressive Ideas which she founded in 2011; has worked with varying international organisations, including as a Director for World Horse Welfare leading the campaign to end the long-distance transport of horses and donkeys for slaughter; among other animal welfare and HBC work. Jo continues to provide advice and support covering the development and implementation of behavioural interventions to enable positive change to improve the wellbeing of animal; including strategy development, research and evidence collection, advocacy, campaigning and policy change, education and training, and communications to support change. Jo is committed to developing the field of HBC for animals, and is currently working on a number of projects focused on making positive change a reality, which includes building on her research into habit formation and change.



This workshop explores two key elements of behaviour change that can help in engaging with your audience and supporting communities through change - values modes and social support.


Values modes – this part of the day will offer insight into using values modes as one tool of engaging with your audience. Values modes helps to frame messaging which ‘talks’ to people in ways they can identify with, which in turn helps to bring about changes in behaviour or new desirable behaviours. Understanding values modes can help to identify social norms, paving the way to use these as drivers for change. Be ready to challenge your assumptions about social norms and use values modes in your projects!

Social support – Research shows that interventions which provide peer support for communities build trust, foster empathy and facilitate shared experience. These factors can be ways of enabling behaviour change. This session will give examples of how social support can work, explaining the associated psychological principles. We’ll explore how these interventions can be tailored and refined to work in your contexts and with your audiences.


A two hour version of the values modes part of this workshop was held at the 2018 HBCA workshop event in Exeter. This is a day version where we will explore more detail and have more time to undertake practical activities and exercises. This workshop will be relevant for people working on any animal issue.

WORKSHOP BONUS: Cats Protection will be providing a tour of their centre and headquarters in Sussex.


CEU credits will be available for IAABC members.

Tuesday 30th April 2019
Helping communities to change behaviour through messaging and peer support