​​Venue: The event is kindly hosted by Cats Protection, Haywards Heath, Sussex.


Times: 10am (arrive for tea/coffee at 9.45am) to finish by 4.30pm 

Cost: £65 for the day early bird, increases to £85 after 20th March.


​For more information please email info@hbcanimalwelfare.com. You can book via PayPal using the link below, or to pay by Bank Transfer or cheque please contact us by email. Places are strictly limited and not available on the door. You will be asked for registration details when you've booked, when you get confirmation (usually within a few hours).

Facilitators: This workshop will have several facilitators from both the HBCA and Cats Protection teams. More details soon.

This workshop explores two key elements of behaviour change that can help in engaging with your audience and supporting communities through change - values modes and social support.


Values modes – this part of the day will offer insight into using values modes as one tool of engaging with your audience. Values modes helps to frame messaging which ‘talks’ to people in ways they can identify with, which in turn helps to bring about changes in behaviour or new desirable behaviours. Understanding values modes can help to identify social norms, paving the way to use these as drivers for change. Be ready to challenge your assumptions about social norms and use values modes in your projects!

Social support – Research shows that interventions which provide peer support for communities build trust, foster empathy and facilitate shared experience. These factors can be ways of enabling behaviour change. This session will give examples of how social support can work, explaining the associated psychological principles. We’ll explore how these interventions can be tailored and refined to work in your contexts and with your audiences.


A two hour version of the values modes part of this workshop was held at the 2018 HBCA workshop event in Exeter. This is a day version where we will explore more detail and have more time to undertake practical activities and exercises. This workshop will be relevant for people working on any animal issue.

WORKSHOP BONUS: Cats Protection will be providing a tour of their centre and headquarters in Sussex.


CEU credits will be available for IAABC members.

Tuesday 30th April 2019
Helping communities to change behaviour through messaging and peer support