Facilitator: Georgina’s academic background was in Anthropology and then a specialism in wildlife conservation. She spent 10 years working in animal welfare, for the not for profit sector, in the film and photography unit; a happy marriage of science communication. Now freelancing as a multimedia specialist.
This is a recorded presentation that you can watch at a time convenient to you.
Cost: To be announced soon.
For more information please email firstname.lastname@example.org. You can book via PayPal using the link below, or to pay by Bank Transfer or cheque please contact us by email.
In order to convey a way of thinking we need to have effective messaging. This webinar looks at story-telling as a powerful communication tool to motivate behaviour change for animals. As we are operating in an increasingly digital landscape there will be a focus on visual story-telling. We will also explore the impact of negative vs positive messaging and imagery, the language and tone of persuasion, and touch on audiences and segmentation.